Helping customers to make ethical shopping choices is a powerful hook for engagement that retailers are beginning to catch on to and setting up a Bring Back Scheme can be a great solution, particularly for the value end of the market.
As champions of reuse and recycling at BCR Global where we collect, sort and export quality second-hand clothing for overseas markets we are keen to work directly with retailers to maximise the reuse and recycling of the clothing they produce.
We feel strongly that if value retailers want to boost their ethical capital with their customers and rid themselves of the spectre of throwaway fashion, a Bring Back Scheme encouraging customers to take back their wearable but no longer required clothing for reuse and recycling will not only prove that retailer’s clothing is of suitable quality in the first place but also that they take responsibility for the environment.
By providing an avenue for recycling and reuse the retailer can also take some of the pressure off the customer who is increasingly aware of the need to recycle more in the home and reduce the waste that ends up in the bin and subsequently in landfill. But perhaps one of the best things about a Bring Back Scheme is that the customer genuinely feels good about a shopping experience whereby they are given permission to purge their wardrobes of items they no longer wear and replace any essential items with a clear conscience!
Maxine Sault, MD BCR Global Textiles.
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